Regulating Synthetic Media: Digital Identity, Privacy, and the Law in India and the United States

Abstract

The creation of AI-generated content raises urgent issues of digital identity and privacy. Instances of AI-generated videos and audio recordings have been employed to impersonate individuals, resulting in cases of identity theft, fraud, and even extortion. This situation poses serious challenges for law enforcement agencies and legal systems, especially in jurisdictions where regulatory schemes are still in the process of development. The Indian legal system does not have a comprehensive approach to address the challenges of synthetic media, creating a wide gap in legal protection for individuals and organizations. This research paper delves into these challenges in more detail, keeping in mind privacy dangers, Indian and American legal contexts as well as regulatory hurdles. Through an evaluation of significant case studies and judicial tendencies, this research paper hopes to shed light on the intricacies of controlling synthetic media amidst unprecedented technological change.